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Oregon Technologies: Blog

How to Prepare Your Website for Google Mobile-First Indexing

January 24, 2017 | No Comments
Indexing is a process where the server crawls through the website. It fetches every page that it finds and stores a list of keywords that are found in the website, in the server’s database. These keywords are then used to find the pages on that website, when a user performs search operations.…

Optimize Your Website for Mobile Users

December 27, 2016 | No Comments
Mobile optimization is the designing and formatting of your website to make it more compatible with mobile devices. The benefit of creating a mobile-friendly website is that it will increase the ranking of your site in mobile searches. Create a Responsive WebSite Uniform Resource Locator (URL) – A website’s URL for mobile device should be kept short, as users find it a tedious task to type long URLs.…

Importance of Title tags and Meta tags in SEO

December 13, 2014 | No Comments
Search engine optimization is of crucial importance in the competitive digital market. Whether it is to improve user experience or website ranking in search, both Title tags and Meta tags have a very significant role to play. Title Tags It defines the title of a document and is often used on SERPs to display preview snippets of a page, which is important for both SEO and social sharing.…

Importance of Mobile Website Design

December 5, 2014 | No Comments
Mobile website design is crucial for business visibility. An effective internet presence via a well-designed, functional website is critical, but it would be virtually impossible to achieve your online goals if you did not focus on being visible in mobile search. More and more people are accessing the web on their mobiles, smartphones and touch pads and you can reach them only via a well-optimized mobile-friendly website.…

SEO and SEM – How do they differ?

November 26, 2014 | No Comments
Search engine optimization or SEO and search engine marketing or SEM are often used interchangeably but actually represent two different things. SEO is intended to enhance a website’s visibility in a search engine’s natural/organic’ or unpaid search results. On the other hand, search engine marketing involves promoting a website by increasing its visibility in search engine results pages (SERPs) via optimization and advertising, which means that unlike SEO, SEM includes paid search results.…

Importance of Keyword Research in SEO

November 22, 2014 | No Comments
Keyword research is essential to develop a keyword strategy that is relevant to your content. It is the process of uncovering and selecting the appropriate keywords for the site. It plays a vital role in getting visitors to your site and enhancing SEO. Keyword Research Tools The finding of perfect keywords for business is considered as the most vital stage of SEO process, and helps to define the ongoing steps.…

Creating Responsive Web Design

November 13, 2014 | No Comments
These days almost every business needs a mobile version of its website as most people shop and look for information on their mobile devices. Smartphones and tablets with advanced web browsing capacities have changed the approach towards design and user experience. Devices are changing and developing every day and web design also needs to be dynamic, flexible and smart to adapt to these changes.…

How to Improve Traffic to Your Blog

August 20, 2014 | No Comments
Are you unhappy with the readership for your blog? A common beginner’s problem for most bloggers is – no readers! In fact, attracting traffic to a blog can be one of the hardest things to do. Creating a faithful blog readership following doesn’t happen like magic. Of course, interesting, original content is important but you need to make sure that it is on topics that will interest your target audience.…

How to Choose the Right SEO Company?

August 13, 2014 | No Comments
Staying up-to-date with the ever-changing rules of search engine optimization (SEO) can prove to be challenging task for website owners. In most cases, companies decide to hire a SEO provider because they either don’t have knowledge about the techniques involved in optimizing their sites for higher search visibility or because they do not have the time to devote to this task.…

Top SEO Trends You Need to Know About in 2014

August 8, 2014 | No Comments
Search engine optimization (SEO) has proved a valuable tool in helping businesses succeed online. However, one frequently asked question in the online marketing world today is – is the concept of SEO dead? According to industry experts, it’s not! SEO is simply evolving, they say.