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‘SEO’ Archive

Creating Responsive Web Design

November 13, 2014
These days almost every business needs a mobile version of its website as most people shop and look for information on their mobile devices. Smartphones and tablets with advanced web browsing capacities have changed the approach towards design and user experience. Devices are changing and developing every day and web design also needs to be dynamic, flexible and smart to adapt to these changes.…

Top SEO Trends You Need to Know About in 2014

August 8, 2014
Search engine optimization (SEO) has proved a valuable tool in helping businesses succeed online. However, one frequently asked question in the online marketing world today is – is the concept of SEO dead? According to industry experts, it’s not! SEO is simply evolving, they say.

Google Penguin 2.1 – What it Means for Your SEO

October 8, 2013
On October 4, 2013, Matt Cutts, the head of Google’s web spam team officially announced their fifth Penguin update, Penguin 2.1 on Twitter. Following close on the heels of its brand new algorithm Hummingbird with improved semantics, Google’s Penguin 2.1 update affects ~1% of search queries to a “noticeable degree”.  Penguin 2.0 was announced on 22 May 2013 and it affected 2.3% of English-US search queries.…

Semantic Search Gets a Boost with Google’s Hummingbird

October 3, 2013
Celebrating its 15th birthday, Google recently announced its first major overhaul of its search engine since 2010. The revamp, called Hummingbird, is designed to make search more relevant and provide more specific results for queries. This means that when you search for something, your whole query or sentence is taken into account to offer a result page with more precise answers. …

Over Optimization Can Get You into Trouble

September 9, 2013
If you are cooking a special dish, it’s very important to use the right quantity of every ingredient. Any digression will result in a disaster. The same goes for SEO. Applying SEO techniques excessively on your website with the sole intention of improving PageRank is just like ruining your dish with too much of something.…

A Beginner’s Guide to SEO

July 29, 2013
Want to know what Search Engine Optimization or SEO as it is frequently called is really all about? Trying to understand what the term means without knowing the basics can make things quite confusing. That’s why we decided to devote some space to explaining these fundamentals. We hope our briefing will stimulate your interest and encourage you to learn more about the fascinating and dynamic world of SEO.…