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Importance of Mobile Website Design

December 5, 2014

Mobile website design is crucial for business visibility. An effective internet presence via a well-designed, functional website is critical, but it would be virtually impossible to achieve your online goals if you did not focus on being visible in mobile search. More and more people are accessing the web on their mobiles, smartphones and touch pads and you can reach them only via a well-optimized mobile-friendly website. For local businesses, this approach can increase sales, generate more traffic, encourage customer engagement, and give you a competitive edge.

Mobile Website Design

Why Mobile Web Design?

Every day, millions of people across the world use their smartphones, ipads or tablets to access the Internet and various websites to find information or shop for various products and services. Studies shows that mobile internet usage is expected to outpace traditional desktop and laptop internet usage as 50% of the local searches are done on such devices. Having a website design that works well on mobile devices will allow users to access your business website easily. And most importantly, such a website will make your company appear innovative and dynamic to potential customers, and provide it positive image. Such websites allow you to edit your content in one place and display gracefully on all targeted devices. Features of a mobile-friendly website include

  • Zoom or move images
  • User optimization
  • Keeps the site connected with the desktop
  • App-like experience
  • Map and directions
  • Location awareness
  • Social media integration
  • Easy access to contact inform
  • Multi-language support

What is Responsive Web Design?

The Internet is not optimized for display on mobile devices. On mobile devices, the size of the screen is constrained and so a different approach is needed for content to be displayed on the screen.  With responsive web design, the display of the website responds dynamically to provide the ultimate user experience irrespective of the device used to access it. Sites built using responsive design give a website visitor a better user experience regardless of whether they are using a smartphone, tablet or any other device.

In this approach, design adapts the elements such as text, icons, imagery and the layout changes according to the size and capabilities of the device. For instance, on a smartphone, you would see content displayed in a single column view, while on a tablet, you would see the same content in two columns. This is made possible with a grid-based system and flexible image sizes which shift the content around as needed and deliver an optimal viewing experience across a wide range of devices. This approach ensures the following benefits

  • Improved user experience
  • Faster download speed
  • Engagement and context
  • Flexible and cost-effective
  • Improve customer relationships
  • SEO-friendly
  • Competitive advantage
  • Enhanced search engine rankings
  • Offline integration

With screen sizes constantly changing, it is important that your site can adapt to any screen size on any kind of device, now and in the future. This will help you communicate effectively with your target audience and retain your customers.

 

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