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Posts Tagged ‘pay-per-click advertising’

SEO and SEM – How do they differ?

November 26, 2014
Search engine optimization or SEO and search engine marketing or SEM are often used interchangeably but actually represent two different things. SEO is intended to enhance a website’s visibility in a search engine’s natural/organic’ or unpaid search results. On the other hand, search engine marketing involves promoting a website by increasing its visibility in search engine results pages (SERPs) via optimization and advertising, which means that unlike SEO, SEM includes paid search results.…