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Posts Tagged ‘seo’

SEO and SEM – How do they differ?

November 26, 2014
Search engine optimization or SEO and search engine marketing or SEM are often used interchangeably but actually represent two different things. SEO is intended to enhance a website’s visibility in a search engine’s natural/organic’ or unpaid search results. On the other hand, search engine marketing involves promoting a website by increasing its visibility in search engine results pages (SERPs) via optimization and advertising, which means that unlike SEO, SEM includes paid search results.…

Revamp Your Social Media Marketing Tactics to Attract Your Targeted Audience

September 13, 2013
Businesses are finding that they cannot carry through their online marketing campaign successfully without social media optimization. Pew Internet reported that as of May 2013, up to 72% of online adults use social networking sites. Facebook, Google plus, Twitter, Pinterest, Instagram, LinkedIn, MySpace and other social networking sites dominate people’s social lives like never before.…

Over Optimization Can Get You into Trouble

September 9, 2013
If you are cooking a special dish, it’s very important to use the right quantity of every ingredient. Any digression will result in a disaster. The same goes for SEO. Applying SEO techniques excessively on your website with the sole intention of improving PageRank is just like ruining your dish with too much of something.…

Cloud Computing – Does It Have an Impact on SEO?

August 9, 2013
Cloud computing is increasingly becoming popular with businesses realizing its many advantages. The greatest advantage is of course that you don’t need physical infrastructure when you have moved to the cloud. Cloud computing is a hosting service where you can run applications and store data in servers connected through the cloud.…

A Beginner’s Guide to SEO

July 29, 2013
Want to know what Search Engine Optimization or SEO as it is frequently called is really all about? Trying to understand what the term means without knowing the basics can make things quite confusing. That’s why we decided to devote some space to explaining these fundamentals. We hope our briefing will stimulate your interest and encourage you to learn more about the fascinating and dynamic world of SEO.…