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Top 5 Don’ts for Brands on Social Media

January 3, 2014

The growing popularity of social networking platforms like Facebook, Twitter, Google+ and LinkedIn has made them an effective marketing tool. Brands have realized the significance of developing a social media feed to maintain a direct line of communication with the customers and others in their niche. However, for social media marketing to be successful, you have to be social media savvy and learn how to interact with your audience effectively. Here are some tips on what you should not do when promoting your business on a social media platform:

Don’t Post Irrelevant Content

Posting bland and meaningless content on a social media platform would cause you to you’re your followers quickly. Users want to read only useful content and will hardly pay attention to irrelevant information or posts. Always provide the user a unique reason to interact with you by posting or sharing exciting content. As far as possible, avoid generic posts.

Don’t Publish Duplicate Content

Write fresh content for your company social media profile page – don’t just share other peoples’ content. Users will be interested to follow or ‘like’ your company only if you publish original, good quality content on these platforms. On the other hand, if you share content that is someone else’s, users will simply follow those link or get the same information from original source without bothering to visit your website.

Social Media

Don’t Engage in Meaningless Advertisement

Brands should avoid constant promotion about their own products and services. Be clear and precise while sharing posts about your achievements with your audience. Too much self-promotion will not impress users. Try to include stuff about your brand and from your website and key information from other top websites which users will like to know about. Post relevant details from your followers as well to keep your audience engaged.

Don’t Infuriate and Mislead Users

Businesses are constantly striving to get ahead of their competitors. But in the course of this struggle, they should not resort to strategies like creating fake profiles or sharing information which is not authentic. Users always search for a brand they can trust and if they realize that you have shared misleading information, your reputation will get irrevocably damaged.

Don’t Censor Comments

If your brand receives any negative comments or criticism via social media, don’t filter these out. Pay strict attention to these negative comments – some could be constructive criticism – and try to respond in a positive manner.

It is important for brands or businesses to understand the intricacies of social media etiquette. Scaled human engagement with proactive and reactive content should be the top priority. As social media continues to dig in to target customers mind, it is essential to find innovative ways to engage meaningfully on these platforms.  A professional SEO company offering social media optimization and marketing services can be a valuable partner in your quest for a strong online presence.

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