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Top 6 SEO Trends that will impact Google Ranking in 2020

November 4, 2019

6 SEO Trends

Search engine optimization (SEO) is a slew of techniques that helps businesses boost traffic to their site by increasing their online search ranking. It helps users get information about different websites and easily find the services or products that they need. Companies offering always keep in the track of the latest SEO trends to implement the right strategies and help client businesses attain top search engine result page rankings. Awareness about digital marketing trends is crucial to help businesses stay ahead of the competition.

Experts say that currently 90% of all search engine traffic flows through Google (StatCounter). The search engine giant achieved this by constantly optimizing its algorithms and implementing strategies to provide users with best possible results for any given keyword query. Though the fundamental principles are the same, SEO trends and tactics are continuously evolving and being aware of these developments is necessary for businesses to establish their online presence. Let’s take a look at the key factors that will impact digital marketing in 2020.

  1. Voice Search

Voice search is growing in popularity. Google revealed that more people are now using mobile voice search than desktop search. Many experts believe that, by 2020, 50% of all searches will be voice search. The main reason for the popularity of voice search is ease of use – you can search even when you’re performing other tasks. As voice search is different from the traditional typed search, different strategies will be needed to optimize for queries carried out by voice.

  1. High-quality Content

Every good website is filled with high quality content. Experts predict that content marketing will become all the more important in 2020. Also, the channels, methods and tools that marketers use to create and distribute content will also continue to evolve in the years to come. The bottom line is that providing high-quality, useful content is necessary to rank well. The following are some of the main characteristics of quality content:

  • It is readable and engaging
  • It contains useful information so that visitors stay on the page
  • It has links to other pages of your website
  • It has images, bullet points, quotes, videos, etc
  • It is properly optimized

Reliable SEO companies have expert content writers and provide high quality content writing services that will ensure SEO-optimized content to attract targeted traffic and boost search rankings and conversions.

  1. User Experience And Performance

User experience is a central aspect of search engine optimization and will continue to be so in 2020 and beyond. Google aims to provide relevant content for users and therefore regards user experience as a significant factor in search engine ranking. In fact, the performance of a page depends a lot on the speed at which content is delivered, which has huge impact on the ability to engage visitors and generate sales. A website that can load fast, easy to navigate, and has great content are important user engagement metrics. If these metrics are great, it will boost the website’s ranking.

  1. Artificial Intelligence

AI is improving SEO performance with insights, automation and personalization. It will become increasingly important to become familiar with AI in every area and also experiment with it in terms of SEO. According to a Search Engine Land article, the key areas where AI can support SEO are: market trends analysis, site performance analysis, competitor insights, customer intent reports, SERP performance, and SEO and pay-per-click spend management.

  1. Mobile-First Indexing

Mobile SEO offers a way to build a responsive website and optimize for mobile search. Google has separate indices for desktop searches and mobile searches. Mobile-first indexing refers to how Google crawls and indexes your web page based on how it appears on a mobile phone versus a desktop computer. Fast loading speed and simple and clear navigation designed for a small screen are key factors in optimizing for mobile. Ensuring that your site is user-friendly and loads as fast as possible for mobile users is crucial to achieve high search engine page ranking.

  1. Video Content

Video is expected to continue to be important when it comes to online visibility. So make providing good video content a part of your SEO strategy. The best video content is that which can keep your audience stay tuned, and builds links and generates shares. A professional online marketing company can help you produce and submit interesting and informative videos that can induce more conversions and sales.

Though SEO usually take some time to produce results, it is the only way to achieve higher SERP rankings and boost your brand. A professional SEO company will stay abreast of the latest trends and focus on the right strategies to help businesses build a powerful online presence.

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