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How Important Is SEO As A Career?

April 24,2010

In the present day world ruled by the Internet, website related jobs are available in plenty and professionals in this field are in great demand. Undoubtedly, SEO (search engine optimization) is a field that promises a highly lucrative career. Apart from the nature of work which is both interesting and challenging, one also gets to benefit from the experience of functioning in a team. By and large, SEO is thriving to a point where you can make quick monetary gains over a short span of time. It is one of the few professions where one attains due recognition and work satisfaction.

Do you think that the field is going to pick up in India or not?

It would be right to say that SEO in India has grown beyond infancy but it would be some time before it comes of age. Even so, a large number of firms ranging from small businesses to multinationals are reaching out to Indian service providers. This is primarily because of affordability and cost-effective rates alongside results meeting cliental expectations. The trend is expected to grow with the rise in competition among companies for the dominance of their respective websites in cyberspace. India has proven a fertile ground where every IT sector has prospered and SEO is by no means an exception.

Is SEO a good option or not?

If it is scalability and leverage of business that you are looking for, SEO is the best option to consider. Not only would it help a website owner to reap far better profits but also save a considerable amount of money without having to spend on alternative forms of advertising which might prove ineffectual. Search engine optimizers are known for customizing their services and exercising all permissible options for bringing in greater volume of business by way of widespread popularity. There are no drawbacks in SEO, provided the services of a professional SEO firm is sought, which practises only ‘white hat’ techniques.

How far can one expect good results out of this field?

SEO strategies are result-oriented and therefore one can surely expect good results. Companies which had earlier failed in targeting the right audience or attaining proper search engine ranking have been able to turn the tide in their favor after optimizing their websites. SEO involves multifaceted marketing techniques for online site promotion that are far more effective than banner ads. However, one should understand the fact that the results of ‘organic SEO’ are not instantaneous. It is a time consuming progressive process wherein different strategies and significant volumes of work carried out on a regular basis would generate high search engine ranking. Taking into consideration the long term benefits, the wait would definitely be worthwhile.