It is common knowledge that Google can read metadata embedded in photos, regardless of whether that influences SEO. However, can it read text within images? Yes. But not the way you’d have imagined....
Top SEO Content Writing Mistakes to Avoid
Great content is key to getting your website noticed! That’s why content writing services are a game-changer for businesses looking to boost organic traffic and climb search rankings. To stand out,...
Google Announces Job Cuts in Pursuit of AI Dominance
Google’s at it again! For the second month in a row, the search giant has announced its next set of layoffs - this time in the Cloud and People Operations divisions, according to a report by CNBC....
Welcome to the New Oregon Technologies Website
Raise your toasts, as we proudly unveil a new chapter in our journey - Oregon Technologies (Ortec) gets a brand new online home! After weeks of creative brainstorming and countless cups of coffee,...
Mastering SEO in 2026: Key Trends to Stay Ahead of the Curve
Search has changed faster in the past two years than in the previous decade. AI-generated answers now sit above traditional results. Many searches end without a single click. For businesses, this...
5 Internal Linking Strategies to Improve SEO
Content is the foundation of all marketing activities. But content cannot stand alone. To help your content rank in search results, you need links (also called “backlinks”). There are two types of...