Tips to Write Unique, SEO-friendly Blog Posts

Any of us can write a blog post. However, creating a unique post that people want to read is quite difficult. Most people now use search engines to find solutions to their queries, make the right purchase decisions, and do business. Search engines like Google aim at serving up the most relevant content available. Unique blog posts can keep your website visible to audiences online, build your business’ credibility and site’s authority over time. Remember that high-quality content is the foundation for all your SEO efforts. Search engines display their organic search results, based on the relevance and authority of a web page.

In this post, you’ll learn how to write blog posts that actually get readers.

How to Create Worthy Content

Every day there are hundreds of thousands of blog posts being published online. But, here’s how to make yours unique.

1. Choose an engaging topic

Choose a topic that your audience is interested in. Also, choose headings that reflect the content you cover. The key option to improve your chances of ranking is by writing high-quality blog posts for humans, not just for search engines. Keep your customers’ interests in mind.

2. Understand search intent

Search intent refers to the goals of the person using a search engine and the reason behind a specific search. Creating good content starts with knowing what the search intent of your customer really is. Create informative content that aligns with the search intent. This helps to attract more people to your site and boost its search engine rankings.

3. Write in an easy-to-understand way

Create a blog structure, before you start writing.  Once you choose a topic based on search intent, the next step is to write down the structure of the blog post. Get an overview of what your article will cover, create headings accordingly, which makes writing an easier task. Never use too technical language. Keep your content simple and easy to understand.

4. Use the right keywords

Add relevant keywords within your content. Never stuff keywords. Find out keywords and phrases that your target audience specifically searches for. Use advanced keyword research tools like Ahrefs and Google Keyword Planner to find keywords based on user intent and customer behavior. Also, add keywords in the Meta description, as Google crawls descriptions to determine search rankings. Include long-tail keywords as well to help consumers more easily find what they’re actually looking for.

5. Keep the content length idle

Google often prefers longer articles. Make sure to create blogs of at least 700 -1500 words, to keep your target audience engaged. Longer articles often do better in rankings, because they are more comprehensive.

Create small paragraphs of 2-3 sentences and use various formatting options i.e. bold, italic, and underline to highlight relevant text. Short paragraphs can enhance content visibility in search engines. Break up too lengthy posts using bullet points and to improve readability.

6. Interlink content

Develop a strong link profile. Add both internal and external links wherever relevant in your blogs.  Linking to internal content helps search engines to discover new pages on your website. Consider linking back to old blog posts so that readers will stick around your site for longer, and also so that search engines can re-crawl these old posts. In the same way, links to relevant external sources can make your content more credible for readers as well as search engines. Proper linking also helps to reduce the bounce rate of your website.

SEO Checklist to Optimize Your Blog Content

Here are some ways to optimize your content for search engines.

• Post on social media platforms
• Do guest blogging
• Post content regularly
• Check your websites’ loading speed
• Use alt tags in images
• Include videos, infographics etc. in the content
• Update content regularly

Good content leads to more links, shares, tweets and returning visitors to your website, and thus more business. Make sure you have a perfect strategy to create effective content that the audiences will respond to, which can help you achieve your marketing goals. Professional content writing services provided by experienced SEO companies can help websites to rank higher in search results for the right keywords.