Author Archives: admin
You Can Now Track Your Conversions Using Facebook
We all know that social media sites such as Facebook, Twitter and Google+ hold majority of user traffic worldwide and therefore, each of these sites acts as a perfect fishing ground for those who want to capture considerable website traffic. … Continue reading
Top 5 Don’ts for Brands on Social Media
The growing popularity of social networking platforms like Facebook, Twitter, Google+ and LinkedIn has made them an effective marketing tool. Brands have realized the significance of developing a social media feed to maintain a direct line of communication with the … Continue reading
Responsive Web Design or Mobile Website: Which is Better for Mobile Commerce?
The increasing use of mobile devices to buy and sell products and services is driving mobile commerce (or m-commerce). Walmart reports that around 40% of visits to their shopping website in December 2012 were through mobile devices. EBay predicts that … Continue reading
Google Penguin 2.1 – What it Means for Your SEO
On October 4, 2013, Matt Cutts, the head of Google’s web spam team officially announced their fifth Penguin update, Penguin 2.1 on Twitter. Following close on the heels of its brand new algorithm Hummingbird with improved semantics, Google’s Penguin 2.1 … Continue reading
Semantic Search Gets a Boost with Google’s Hummingbird
Celebrating its 15th birthday, Google recently announced its first major overhaul of its search engine since 2010. The revamp, called Hummingbird, is designed to make search more relevant and provide more specific results for queries. This means that when you … Continue reading
Revamp Your Social Media Marketing Tactics to Attract Your Targeted Audience
Businesses are finding that they cannot carry through their online marketing campaign successfully without social media optimization. Pew Internet reported that as of May 2013, up to 72% of online adults use social networking sites. Facebook, Google plus, Twitter, Pinterest, … Continue reading
Over Optimization Can Get You into Trouble
If you are cooking a special dish, it’s very important to use the right quantity of every ingredient. Any digression will result in a disaster. The same goes for SEO. Applying SEO techniques excessively on your website with the sole … Continue reading
Make Your Website Social Media Friendly
Social media, used right, helps grow your business – there is no doubt about that! Creating an account on social media sites such as Facebook, twitter, Linkedin and so on allows you to interact with existing and potential customers, promote … Continue reading
Cloud Computing – Does It Have an Impact on SEO?
Cloud computing is increasingly becoming popular with businesses realizing its many advantages. The greatest advantage is of course that you don’t need physical infrastructure when you have moved to the cloud. Cloud computing is a hosting service where you can … Continue reading
A Beginner’s Guide to SEO
Want to know what Search Engine Optimization or SEO as it is frequently called is really all about? Trying to understand what the term means without knowing the basics can make things quite confusing. That’s why we decided to devote … Continue reading