In a crowded marketplace, marketing is probably the only way new businesses can take on established players. With most people checking out businesses online, search engine marketing is important to ensure your website’s visibility or ranking in search engine page results (SERPs) through paid search ads. Partnering with an advanced internet marketing company can improve your reach, drive traffic to your website, increase conversions, and maximize your return on investment (ROI).
Internet marketing has been around ever since people made Google their best friend. The core principles remain, which are as follows:
- Search engine conspicuousness
- Quality content
- Web page optimization
- Responsive web design
- PPC ads
- Video marketing
- Social media optimization, etc.
However, each year brings about new trends and possibilities, as a result of the march of technology. From the internet to the multiverse, we are embarking on new possibilities that could transform the way we live and work, which eventually would have a bearing on how we market.
So what does 2022 have in store? We have already seen the emergence of trends which are discussed below. However, 2022 could see them become more pronounced and critical for generating results.
The TikTok Revolution
We have seen how much of a sensation TikTok caused. People, irrespective of their age, are posting videos on the social network, though it is particularly popular among Gen Z. And what does that tell you about the kind of videos you need to engage your audience and get them attracted to the kind of products or services you offer?
Short videos and DIY (do it yourself) videos are extremely popular on TikTok. Following TikTok’s short videos, we saw Instagram launching Reels and YouTube popularizing its Shorts. With so much content around to digest for the average internet user, the attention span of views is pretty low. You’ve got to engage and spread the message across in as little time as possible. That’s why short videos like those we see in TikTok are set to get more and more popular, engaging and result generating.
We have seen direct marketing and blatant advertising where companies keep telling how people how cool their products or services are. Consumers have been seeing that for over 100 years. Now they want something different and more engaging. So rather than just tell how great your products and services are, why don’t you tell them how your products or services have changed people’s lives or met their needs effectively?
Reviews can help you accomplish that. But now you should include customer testimonials in your marketing to show how your business has helped consumers solve a particular problem they faced. This is important to build your brand. You can also present a story about how it all started for your business and what void in the industry does seek to fill. When you do that, it creates a reaction deep in the minds of your audience, which will eventually make them want to check out your business.
Getting Influencers on Board
Influencers could make or break a brand. We talked about how stories could help build a deeper picture of your brand and the services you offer. If influencers tell that story, it makes an even deeper impact. Forbes reported that influencer marketing was expected to reach $13.8 billion by 2021.
Personalized advertising will be really important in 2022. Earlier it was the fishing net approach that marketers took – casting out the net in the hope that a wide chunk of their audience would be drawn into it. That approach could only end up providing limited results. Social networks have multiplied significantly. Many of these networks have been created around certain themes. As a result, you have users frequenting social networks that suit their tastes. It’s also the same with the media channels they frequent and the kind of content they consume.
Personalized advertising is marketing that caters to the different requirements of the audience. It requires research into consumer habits, preferences and interests. This will help you create different kinds of content based on the different interests of your target audience. You can also engage with audiences based on the social networks they prefer and create content specifically for the different social networks. That could well give you an edge over the competition.
Artificial intelligence (AI) has advanced so much in recent years that many marketing tasks can be automated now and reporting has become more intuitive. As a result, monitoring site traffic, improving your search engine optimization performance for better organic reach, and analytics have all become automated. It reduces your effort while also giving you more accurate reports. There is a lot more AI can accomplish, and we could see its greater potential in 2022 in impacting digital marketing.
AI could also predict what customers want next since AI systems can analyze data faster than humans. As a result, it can analyze large data sets of purchase history and customer behaviour. AI technology could advance to such an extent that, based on this customer data, it can even suggest a personalized ad or a specific product or service to introduce. With so much potential in AI, companies using them would undoubtedly gain significantly since they can understand their customers better.
If this sounds a lot in terms of investment and expertise, consider getting professional help. Experienced digital marketing companies provide budget-friendly, customized solutions and packages to meet their clients’ short term and long term marketing requirements and goals.