Are you unhappy with the readership for your blog? A common beginner’s problem for most bloggers is – no readers! In fact, attracting traffic to a blog can be one of the hardest things to do. Creating a faithful blog readership following doesn’t happen like magic. Of course, interesting, original content is important but you need to make sure that it is on topics that will interest your target audience. So defining your target audience could very well be the first step to successful blogging. Now write your blog and keep posting regularly. However, all this would be futile if you didn’t implement the right SEO strategies to drive traffic to your blog. Here are some important tips to help:
Concentrate on SEO
Success with blogging is inextricably linked to the implementation of the right Search Engine Optimization (SEO) strategies. Capturing the interest of your target audience is impossible if you don’t optimize your blog for visibility in leading search engines such as Google, Bing and Yahoo. Do proper keyword research and learn how to weave these terms into your writing to avoid over-optimization with keyword stuffing as this will only attract the wrath of search engine algorithms like Penguin. Make your blog SEO friendly. A headline or phrase like “how to” which users may use to search for you online is a good idea. Try to include these keywords from the headline in your post (but not frequently). Ensure the quality of the content you publish as high search engine page ranking is possible only with relevant and engaging content. Focused SEO is indispensable to increase the visibility of your content.
Don’t Neglect Social Networking
Social networking is a great tool to increase the visibility of your blog. Integrating your blog across different social media platforms can improve your online visibility and search engine rankings.
Google+ is a great tool to enhance your SEO efforts. This platform allows you to edit links into your profile so that Google can use them to relate with your brand online. This will automatically improve the visibility of your when prospective readers are searching with relevant keywords. Twitter is another unique social platform which can be used to promote your blog online. Tweeting each time you post would alert users about the new content and direct them to the new post. It is important to provide such updates on new content on social media platforms like Facebook and Tumblr. Create unique blog post for each social medium so that the users do not get bored reading duplicate content.
Use Google Analytics
Empower your blog with the Google Analytics tool. Adding this tool will keep you informed about to know about your website traffic. Google Analytics can segment people visiting a site or using an app. So it can tell you a lot about the visitors to your blog – how often people visit your website and the time they spend on it. This tool also helps you find out the specific keywords used to search for your content on Google so that you can focus on these when you develop your blog.
Post Quality Content with Striking Headlines
Post relevant and top quality content in to your website to attract the readership of new users. Publish relevant information with quality images and illustrations. Create eye-catching blog headlines that will draw reader’s attention. Make sure that the headline is original. If you cannot write content yourself, opt for professional content writing services. A professional SEO company would have a team of experienced, creative content writers who can create fresh, interesting, relevant content for any type of business.
Evaluating reader feedback is crucial for blogging success. By checking out readers’ comments and feedback and responding to them, you create the impression that you value their opinion. Involving your readers is important for the success of your blog. Replying to potential readers comments helps to create a strong relationship with your readers so that they become loyal followers.
Establish a Strong Brand Identity
In blogging, establish your unique identity as an extension of your brand. Your identity as a blogger should closely match that of your brand. Be polite when interacting your readers, even if they are critics.
Run Blog Contests
Conducting online blog contests are a great way to capture the attention and get new readers. Running blog contests is a great way to boost blog traffic, irrespective of whether they are your targeted audience or not.
Create links back to your blog through guest blogging and adding ‘useful links’ and useful resources’ pages to your blog. Get links from your targets. Drop links to your website on leading social book marking sites such as Stumble Upon, Digg, and Reddit to attract their active blog hunting communities to your own blog.
You should constantly update your blog and publish top quality content to increase the current levels of your website traffic. Publishing fresh, top quality blog posts will provide your readers with a reason to stay active on your blog.