Category Archives: Search Engine Marketing

SEO and SEM – How do they differ?

Posted on November 26, 2014 by ortecadmin

Search engine optimization or SEO and search engine marketing or SEM are often used interchangeably but actually represent two different things. SEO is intended to enhance a website’s visibility in a search engine’s natural/organic’ or unpaid search results. On the … Continue reading →

Posted in Search Engine Marketing, Search Engine Optimization | Tagged , , | Leave a comment

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