Tag Archives: pay-per-click advertising

SEO and SEM – How do they differ?

Search engine optimization or SEO and search engine marketing or SEM are often used interchangeably but actually represent two different things. SEO is intended to enhance a website’s visibility in a search engine’s natural/organic’ or unpaid search results. On the … Continue reading

Posted in Search Engine Marketing, Search Engine Optimization | Tagged , , | Leave a comment
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